Bell Educational Services LTD As a content and graphic designer, one of my key responsibilities was to develop and maintain Bell's brand. Through various print and promotional work, external and internal materials, I was able to communicate Bell's message, increase sales and brand awareness, develop continuity between materials across Bell's products and services.
One of the biggest jobs was creating a series of print brochures for 2020 and digital for 2021. Each brochure was treated as a sales tool describing targeted products & services that Bell provided: courses for adults and young learners, university pathways courses and various teacher training & development programmes.
I created the layout, decided on colour combinations, chose and edited images, designed icons, maps and diagrams to better illustrate products & services. As part of the process, I collaborated with the marketing team to better the ratio of images to text, incorporate CTAs, improve interactivity of the digital brochure for 2021. Later in the year, these brochures were translated to French and Chinese and I adapted the designs to better suit the language they were in.
Marketing materials and various ads
I standardised all of the materials sales and marketing teams needed, bringing consistency across accommodation, extracurricular activities, directions, ads, and various leaflets.
